This table has been created to help you:

• Use the courses you already own
• Decide which courses you'd like to buy
• Make it clear how the courses are different from each other

These are presented in alphabetical order, not in order of priority, price or popularity.

All the courses are different. There may be common themes in the ideas I teach, and they complement each other, but each course solves a different problem and/or helps you work towards a different outcome.

Probably the easiest way to use the table is to scan down the ‘Use this when’ column and find the ones that most sound like you right now. Prioritise using courses you already own (rather than buying new ones), and then use the ‘Time to complete’ column to help you plan how you’re going to tackle the course.

The times quoted assume you are using normal playback speed on the videos (I won’t be offended if you speed me up).

Blue background is just to make it easier to read the table.

I’ve repeated the header at the bottom of the table so if you lose sight of it while scrolling, keep going and you should be able to see it at the bottom instead.

or

You’re not totally in love with one of the things you sell and you want a framework for figuring out what needs to change.

or

One of your offers isn’t selling well and you want a framework to figure out if there’s something that needs to change about it. | Helps you make sure that the thing you are selling is attractive to people who can pay for it, AND is something you’ll be excited to sell.

The buyer and the seller both need to be in love with an offer for it to be irresitible. | You can watch this right through, including the bonus material 60-70 minutes.

or break it into three sittings….

1. 30 minutes to watch Start Here, then first lesson of 2nd module ‘Make buying your stuff an easier yes’ to get a good overview of what makes an offer irresistible.

2. 30 minutes to go through the rest of the Making Each Every Offer Irresistible module - and apply it to your offer.

3. 30 minutes to watch the bonus module and reflect on how well your complete range of offers work together. | https://worditude.co.uk/irresistible-offers/ | Adore Your Offer coming soon | | Marketing Gameplan | £47 | You don’t know what marketing activities you want to do next, but you know you don’t want to just keep on doing what you’ve done so far. | Helps you decide what marketing activities you want to focus on over the next few weeks, months, so you can focus on making progress instead of flap about trying to do all the things. | Around 2 hours. May be easiest to tackle in 3 sittings of 40-60 minutes (allowing for reflection/journalling time too) 1 - Start + Horizon + Stock Take 2 - Money Making Trifecta (this is the magical meaty bit) 3 - Methodical Marketing through to the end. | https://worditude.co.uk/gameplan | n/a | | Persuasion Power-Ups | £497 | You already have offers in place that you’re eager to sell - make that a priority. No persuasion powers will help you flog something nobody wants.

Use this course when you’re being overly humble about what you do, and what you sell, and that makes it hard for people to buy from you.

Especially helpful if you’re fed up of seeing Bombastic Bullies making loud, questionable promises, selling to the crowd you’d like to be selling to. | Upgrades your powers of persuasion while enabling you to choose what perusasion techniques/stratgies feel good to you, so you can feel helpful and supportive, not pushy. | There is a couple of hours of training here, and that’s before you get started with implementation.

The Getting Started module will take you around 30 minutes and gives a useful overview of the rest of the course.

Then it’s 10-20 minutes per Power-Up (one module each).

And then you’ll need around 15-30 minutes to apply a Power-Ups makeover to an existing sales page or piece of marketing content. | https://worditude.co.uk/persuasion/ | Aligned Persuasion Method

https://worditude.co.uk/aligned-persuasion-method/ | | Prepare For Launch Pep Talk | £7 | You’re feeling befuddled with all the different launch advice, or you're considering spending ££££ on a launch course or service. | Helps you figure out how you’d like to launch (or relaunch) your offer in a way that feels good for you and your audience | You can watch this and journal some ideas in 45-60 minutes | https://worditude.co.uk/prepare-for-launch/ | n/a | | Say What When | £247 | You’re saying things to yourself like:

• I wish my messaging was more consistent
• I must get my messaging sorted

Honestly, this is only a problem if you think it’s a problem. I’m not here to convince you that ‘sorting out your messaging’ is a top priority. But if it feels like an important next step for you and your business, then this course will help you in a simplified, streamlined way because I’ve designed it specifically for people who sell their expertise online as courses, services, programmes etc.

Definitely watch the free lesson before you buy or before you invest in a messaging course from anyone else. | Helps you figure out the underlying messages you can weave into your marketing so you’re priming people to buy your stuff (that sounds way more like hypnosis than I intended it to). | This one works quite well if you watch it in one sitting (around 60-70 minutes) and take plenty of notes, then take a few days to let the dust settle, then come back and rewatch the Action Plan section so you can get implementing.

If you want to split it up, each module takes around 10-20 minutes. | https://worditude.co.uk/sww/ | Marketing Messaging Demystified https://worditude.co.uk/messaging/ | | Scribbles | £97 | You feel envious of other business owners throwing their personality around with ease.

And/or

You’re trying to sound less stiff, corporate or professional | Helps you identify opportunities and ideas to inject your personality into your marketing content so you can build a quicker, deeper connection with your audience (which helps them to stick around, share your stuff and buy from you). | Around 45-60 minutes if you watch it straight through and take a few notes.

If you want to break it into 3 sittings… 1 - 20 minutes on Start Here - gets you thinking about YOUR personality and the role it plays in your business 2 - 20-30 minutes on Express Yourself - will spark a ton of ideas so here’s a good time to take a break for a day or two, to let them flow. 3 - 15 mins to watch How To Write Anything - then up to an hour to write your first personality-packed piece of marketing content | https://worditude.co.uk/scribbles/ | n/a | | Smooth Sale-ing

(FYI Sales Page Palooza is a 3-week live round of this course) | £97 | Your existing sales page is underselling an offer you love

Or

You’ve got a new thing you want to sell | Helps you write a sales page for your 1-1 service, course, group programme, membership or mastermind (includes suggested page layouts for all those offers to make it easy to turn your text into a webpage) | 90 minutes to 2 hours.

Or break it into 3 sittings: 1 - Spend around 45 minutes getting to the end of Module 3 Part One (Get what you already know out of your head and into text). 2- Another 30-40 minutes on the rest of Module 3, to get the first draft of your sales page written. 3 - The next 30-40 minutes on the rest of the course which will help you polish up that first draft. | https://worditude.co.uk/smooth | Free Sales Page Template

https://worditude.co.uk/blog/sales-page-structure/ | | Ultimate Website Content Planner (workbook, not a course) | £7 | You’re creating or updating your website. | Asks you the questions I’d ask a 1-1 copywriting client, to help you figure out what you need to write on your website (and where it should go). | This is a workbook, not a course. You’ll need at least 3 sittings of 30-60 minutes to write your website copy. | https://worditude.co.uk/the-ultimate-website-content-planner/ | n/a | | Course Name | Price | Use this when | What it does | Time to complete | Sales Page URL | Freebie to give a flavour |